Google Pay-Per-Lead Advertising
Turn Local Searches Into Phone Inquiries
Connect with people looking for the services you offer. OnTarget Media Group helps eligible businesses set up and manage Google advertising focused on generating phone inquiries, with advertising charges based on valid leads rather than clicks.
We handle the setup process, campaign management, and reporting so you can focus on answering inquiries and winning business.
Pay for inquiries—not website clicks
This program uses Google's pay-per-lead advertising model. Your advertising budget pays for leads Google considers valid under its billing rules. A lead is an opportunity to earn a customer; it is not a guaranteed booking or sale.
We prioritize phone inquiries and review the available contact options for your business. Google lead charges and OnTarget's setup or management fees are explained separately in your proposal.
Clicks vs. valid leads
What you pay for is based on Google's billing model.
Pay-per-click (PPC)
Traditional paid search charges for each ad click, whether or not the visitor becomes an inquiry.
Pay-per-lead
This program's charges are based on leads Google considers valid, such as qualified phone inquiries.
What OnTarget manages
We handle the parts that keep the campaign organized and informed, so your team can focus on answering the phone and converting inquiries.
Eligibility and setup
Review your business category and location, guide you through required verification, and help organize the information needed to apply.
Campaign settings
Configure eligible services, service areas, phone routing, available contact options, scheduling, and budget settings around your business.
Ongoing management
Review delivery, spending, lead details, and available billing statuses. Refine settings and submit lead feedback where supported.
Reporting and follow-up
Help you understand inquiry volume, cost per lead, and the outcomes your team records. Where appropriate, scope CRM connections and follow-up support.
Make the most of every inquiry
Prompt answers and reliable follow-up matter. We help align campaign settings with your team's availability and review how inquiries are handled. Your team remains responsible for responding, providing estimates, and converting opportunities into customers.
From a ringing phone to a booked job
Prompt answers
We align campaign settings with your team's availability so inquiries reach someone who can respond.
Reviewed together
We review how inquiries are handled and adjust settings based on what the reporting shows.
Your team converts
Your team remains responsible for responding, providing estimates, and turning opportunities into customers.
A lead is an opportunity to earn a customer; it is not a guaranteed booking or sale.
Related Advertising & Conversion Services
Connect your Google call program with other high-performing channels.
Google Ads Management
Full pay-per-click search and display campaigns targeting high-intent keywords.
SEO & Local Search
Build long-term organic visibility on Google Maps and regional search results.
CRM & Automated Follow-Up
Never miss an inquiry with automated pipeline routing, SMS, and email follow-up.
Is your business eligible?
Tell us your business category and service area. We'll review the requirements and let you know whether the program fits before you commit to anything.
Supercharge Your Digital Marketing Today
Ready to put these strategies to work for your business? Let's talk about your goals and build a plan that fits where you want to grow.
Frequently asked questions
Find out whether this program fits your business
Tell us your services, service area, and goals. We'll review eligibility and discuss a call-focused advertising plan that fits your operation.